Originare
Website for Originare — a São Paulo human reproduction clinic covering fertility preservation, assisted reproduction, and specialised gynaecology/urology care.
originare.com.brMake a complex medical catalogue feel human: help people find IVF, egg freezing, donation, and LGBTQ+ family paths, then book a consultation with confidence.
In collaboration with Minetto/Designed by João Minetto
About the project
Originare is a São Paulo human reproduction clinic supporting decisions around reproductive planning, fertility preservation (including oncofertility), assisted reproduction, genetic analysis, and specialised gynaecology and urology. Patients also look for independent motherhood and homoaffectionate couple paths — topics that need clarity without clinical coldness.
Together with Minetto we built a Next.js clinic site that maps services into a human information architecture: treatment discovery, team pages, FAQ, educational blog, egg donation and genetics content, and a consultation booking path that feels considered rather than sales-led.
The development focus was readability and trust — CMS-managed medical content, clear appointment conversion, and journeys that help people understand options before they talk to a specialist. The live site turns a dense catalogue into a calm clinic narrative.
On the live site
Scope
Service taxonomy
Patient education
Team pages
Booking CTA
Blog
Stack
Next.js
TypeScript
Netlify
Outcome
Readable medical IA
Trust-led clinic narrative
Clear appointment conversion
Might interest as well