BACKWork 10
Commerce2024

Sonhart

Brand and e-commerce presence for Sonhart — Brazilian homewear centred on comfort, rest, and seasonal storytelling collections.

sonhart.com.br

Balance poetic brand worlds (like Jardim dos Afetos) with a practical store: collections, concept store, virtual shop, news, and a retailer area.

Sonhart - Homewear E-commerce Platform

About the project

Sonhart is a Brazilian homewear brand built around comfort, rest, and seasonal storytelling — sleepwear and lifestyle collections sold online and through a concept-store network. The brand needed a digital presence that feels editorial without losing shop practicality.

We developed a Laravel brand-and-commerce site that weaves campaign worlds with storefront paths: brand story, collections, news, virtual shop, where-to-find, and a dedicated retailer login for wholesale partners. Seasonal narratives (such as Jardim dos Afetos) sit beside product journeys instead of competing with them.

The solution gives Sonhart an editorial storefront — shop-ready product discovery for customers, concept-store locator for retail, and a B2B channel for retailers — all maintained through a modern stack ready for analytics and ongoing campaign updates.

On the live site

Brand and collection storytelling with seasonal campaigns
Virtual shop and concept-store discovery
Retailer / wholesale area
News and contact for customers and partners

Scope

Brand storytelling

Collections

E-commerce paths

Retailer area

Store locator

Stack

Laravel

Livewire

E-commerce

Analytics

Outcome

Editorial brand presence

Shop-ready product journeys

Retailer channel online

Might interest as well

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